The company has sold a cumulative 75 billion cans since Red Bull was introduced in 1987 with a marketing strategy built on extreme events The brand that gives you wings sold 68 billion cans, up There is no question that from its inception, Red Bull has been an extremely special company Admired by an increasing loyal customer base, Red Bull has surpassed being a beverage company to become a lifestyle icon, and has managed to do so by using emotional branding strategies that create deep and enduring bonds between consumers and the brand (Thompson,In , 79 billion cans of Red Bull were sold worldwide This represents an increase of 52% compared to the already successful year 19 Group sales grew by
Red Bull Energy Drink Sales U S Statista
